Article by Simon Brent Originally Posted here.
When a lot of businesses think about their website design, they only put thought into their home page. Sure, a home page is important but it’s not the only place that could sell you to prospects. And if you ignore other pages on your site, it doesn’t matter how great your homepage looks. A website should be a wealth of information, a guide to your business — not just a one page brochure. Yes, web page design for the homepage is important but beyond designing a great design for their home page, companies need to use the same thinking for other pages of their site as well. Your web designer probably offers several packages to choose from. Don’t neglect some other important places on your site in favour of spending all your time on the homepage.
Search Engine Spiders Crawl Each Page of Your Site
Unless you tell them NOT to, search engines will bring traffic to every page that sits on your website. For that reason, every page needs to be able to stand alone in terms of presenting your company in a positive light. Each page could be a doorway so each page needs to appeal to search engines and to potential customers as well.
The more information-rich pages your site has, the better chance you have of meeting the needs of people browsing it looking for information.
Each page should contain different content but should contain some common elements so that people always know where they are. Web page design elements to include on each page include: branding / information about your company, and links to get to other pages such as “about us”, “buy now”, “contact”.
Each page should have clear and uniform menus so that people can see how to get to another page of the site. If this isn’t present, they could simply leave your site before getting a chance to be convinced that your company is worth dealing with.
Take the time to write great content (or hire a great content writer) so that each page will exemplify the expertise your company has. Your web designer may offer content writing services as well as offer page design.
Beyond people being able to potentially see each page of your site, search engines also read each page as well so titles, images, meta descriptions, keywords, and other tags should all be carefully crafted so that the search engines know what your page is about and what each page contains. That way, the search engines are more likely to send your site targeted and relevant traffic as you’ll appear to be relevant to your subject matter.